Selvexol Ltd · Nigeria
Intelligent marketing analytics for better growth decisions.
We run structured marketing analytics for teams that need clear campaign understanding, steadier reporting cadence, and faster channel mix decisions.
Campaign readouts that teams can actually act on
Our studio uses intelligent marketing analytics to help clients understand campaign behavior, reduce noisy reporting, and make better growth decisions week by week.
- Campaign Readouts
- Weekly interpretation of paid, organic, and retention signals with clear actions for the next sprint.
- Channel Mix
- Comparison of channel contribution by objective so teams can rebalance budget before drift compounds.
- Growth Decisions
- Decision notes tied to expected impact and confidence level, so leadership can prioritize with context.
- Reporting Cadence
- Consistent reporting rhythm and shared definitions across teams, eliminating duplicate dashboards and guesswork.
Method: intake to weekly readout
We operate as a compact analytics studio. The engagement structure stays lightweight while the measurement backbone remains disciplined.
Intake
We map growth goals, reporting pain points, and decision moments with the internal marketing owner.
Instrumentation
We align campaign and conversion naming, then harden tracking so readouts compare like-for-like periods.
Weekly Readout
Clients receive concise summaries with channel mix signals, what changed, and which growth decision comes next.
About the entity
Selvexol Ltd is an analytics-focused operating studio based in Lagos. We support teams that need reliable campaign interpretation, not dashboard clutter.
Adewumi Falana leads engagements as Founder & CEO, with an emphasis on practical measurement design and decision clarity for clients.
- Legal Name
- Selvexol Ltd
- Founder & CEO
- Adewumi Falana
- Headquarters
- 7B Idejo Street, Victoria Island, Lagos, LA 101241, Nigeria
- X Handle
- @selvexol